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1. #THE STORYTELLING ANIMAL HOW STORIES MAKE US HUMAN PROFESSIONAL#
2. #THE STORYTELLING ANIMAL HOW STORIES MAKE US HUMAN SERIES#
3. #THE STORYTELLING ANIMAL HOW STORIES MAKE US HUMAN TV#

MD: So effective stories don’t just hand us the answers they create the space in which we can co-create insights and solutions.

The fictional nature of the scenario invites you to imagine and explore a “what if,” and in that imaginative space new thinking emerges for our clients. RP: I have been struck how our use of future state scenario exercises stimulates the imagination in exactly the ways that Gottschall describes. Has this impacted the way you think about storytelling? Did The Storytelling Animal make you think differently about how we facilitate design sessions? MD: Renee, you joined Collective Next this year. Leaders and managers severely limit their toolset if they ignore stories. As long as there are humans there will be storytelling. Gottschall reminds us that far from being the flavor of the month, the appeal of stories is timeless. Did this broad, evolutionary lens change the way you think about storytelling?ĭR: There is a lot of buzz around storytelling right now and that immediately produces skeptics. Stories, he argues, function as a kind of virtual reality in which we explore, test, and rehearse for life’s challenges. Gotschall shows how storytelling runs deep into our evolutionary past, and comes to permeate human life from childhood to old age, daydreams to nightmares, novels to playoff games. MD: The Storytelling Animal helps to explain why stories have this power kind of power. The stories become the organizing principle around which we begin to synthesize information, to give it meaning, context, and purpose. When the dust settles, what sticks with you? In my experience, it’s the stories. You are an executive who receives hundreds if not thousands of emails a day you see twenty, thirty, even forty PowerPoint presentations per day. And I think it’s the same for our clients.

Stories cut through all the static of my life.

#THE STORYTELLING ANIMAL HOW STORIES MAKE US HUMAN TV#

In reading stories, my imagination is activated in ways that movies and TV can’t touch. I came to love the challenge of turning abstract info into something compelling at a human level.ĭave Rutley: I am and always have been a huge reader. The story is what moves us to take action. The data would not inspire my audience to head in a new direction. I was completely overwhelmed and swimming in data, until I realized what I needed was a story. At year’s end I had to find a way to condense all of my findings into succinct presentations to my senior editors. I was charged with conducting a yearlong study of trends in consumer-generated content and the importance of letting readers engage with the brand. Renee Piazza: Years ago I worked in publishing at Time, Inc. Marsha Dunn: What draws you to stories and storytelling? Where did this start for you? I spoke with them about the power of narrative and the provocative claims in Jonathan Gottschall’s recent book, The Storytelling Animal: How Stories Make Us Human. Solution Designers Dave Rutley and Renee Piazza are champions of the role of storytelling in organizational change.

#THE STORYTELLING ANIMAL HOW STORIES MAKE US HUMAN PROFESSIONAL#

In the coming weeks, we will explore how we humans construct our world-even our professional world-through stories, myths and narratives.

#THE STORYTELLING ANIMAL HOW STORIES MAKE US HUMAN SERIES#

Below is the third installment of our multi-part series entitled The Narrative Universe.